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Our storyA Small Studio with a Big Love for Flowers
Willow & Petal began at a Brooklyn farmers’ market in 2017 with one bucket of peonies and a hand-painted sign. Nine years later we’re still small on purpose — every bouquet is designed, conditioned and wrapped by a florist you could meet by name.
Flowers Are Never “Just Flowers”
A bouquet says what words can’t — welcome home, I’m sorry, I’m so proud of you, marry me. That’s why we buy at dawn from local growers, condition every stem in our workroom, and never let a tired bloom leave the studio.
From a $39 pick-me-up to a full wedding hall, everything gets the same artist’s eye and the same freshness promise: cut recently, arranged today, delivered fast.
We compost green waste, wrap in paper — never plastic sleeves — and source within 150 miles whenever the season allows.
Nine Years Behind the Counter
12,400+
Bouquets delivered across NYC
380+
Weddings styled, borough to borough
150 mi
Maximum farm-to-studio distance
4.9 / 5
Average rating from 900+ reviews
The Hands Behind the Bouquets
Three full-time florists, one very patient delivery van, and zero shortcuts.
June Calloway
Founder · Head Florist
Daniel Reyes
Events · Installations
Marcus Bell
Weddings · Consultations
Come Smell the Roses
Visit us at 48 Rosewater Lane, Brooklyn — or start with a bouquet online and we’ll handle the rest.